Contrary to popular belief, entrepreneurs do not know everything there is to know about operating a business. Experienced entrepreneurs will tell you that they learn every minute of every day through local networks, trade associations, trade publications, the world wide web, magazines, libraries, government agencies, research firms, consulting firms, and economic development agencies. Tapping into such resources can prove advantageous when trying to uncover the many secretes to success within the industry you intend to enter.
The main goal of this section is to make the task of locating information easier for you. For example, if the information you are looking for is related to finding and serving your target market, we suggest you conduct surveys and examine customers in order to obtaining such information. Surveys can tell you such things as which group(s) will most likely use your product or services, while your competitor's customers can tell you such things as; whethre consumer needs are being met and, if not, what areas can be improved upon.